Andreas Hempel shot these campaign visuals for the BMW X7 using a combination of desert, architectural and urban locations in California. Recom added glass and floorspace to the settings, and added elements to some vehicles whilst constructing others entirely in CGI.
The final images launched the new versions of the X7 on the BMW website.
Client: BMW Group
Client: Christian Lekies (BMW Group)
Photographer: Andreas Hempel
Agency: Serviceplan
Creative Directors: Falk Pegelow, Jan Grothklags, Sebastien Stabenau
Post Artists: Daniel Mattes, Fabian Stehle, Jonas Pommerenke / Recom Germany
CGI Artists: Ina Bostelmann, Inez Budzynska, Ronja Wafzig / Recom Germany
Client: Christian Lekies (BMW Group)
Photographer: Andreas Hempel
Agency: Serviceplan
Creative Directors: Falk Pegelow, Jan Grothklags, Sebastien Stabenau
Post Artists: Daniel Mattes, Fabian Stehle, Jonas Pommerenke / Recom Germany
CGI Artists: Ina Bostelmann, Inez Budzynska, Ronja Wafzig / Recom Germany
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More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
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